An Initiative of the International Youth Foundation an initiative of the international youth foundation

Hafez Neeno

Senior Manager, BADIR
International Youth Foundation

With over a decade of experience in the fields of management, communications and marketing, and social entrepreneurship, Hafez Neeno has played a vital role in enhancing the public’s perception of some of the most prominent organizations and companies operating in Jordan and the region today. As a Senior Program Manager at the International Youth Foundation (IYF), Neeno is credited with the creation and development of Starbucks Jordan’s youth leadership institute, BADIR, leveraging over USD 500,000 in support and maintaining multi‐stakeholder relationships with partners in Kuwait, the U.K. and the U.S. He continues to lead this youth entrepreneurship program, which has positively impacted the lives of more than 150,000 people to date.

Before joining IYF, Neeno developed and oversaw marketing and communications strategies for a variety of businesses, focusing particularly on Corporate Social Responsibility and on projects that aimed to give back to the local community. Acting as Marketing and Communications Manager at Astra – Arab Supply & Trading Co.; Senior Accounts Manager at Wunderman; and, before that, as Training and Events Specialist for USAID/Jordan Tourism Development Project, Neeno carried out duties including marketing planning, launching public relations campaigns, brand development, budget development and more. Working collaboratively with peers and officials across organizations, Neeno has coordinated efficiently with governmental and non-governmental entities, adhering to external and internal communications protocols to produce and disseminate material that successfully fulfill the communications objectives of his companies and clients. 
Neeno graduated from the New York Institute of Technology in 2006 with a B.A. in Business Administration and a concentration in communication. Over the course of his career, he has managed accounts such as Emaar MENA, Samsung Levant, Jordan Investment Board, Greater Amman Municipality, Team Y&R, Visa, Abu Khader Automotive, Damac, LG Electronics, Chopard and Jordan Commercial Bank.